PASHA Bank, one of the largest banks in Azerbaijan, was a sponsor of SHE (Smart, Happy, Elegant) Congress, which was held in Baku on 28 March, 2017.

SHE Congress is an international event designed to empower women and create an environment where women can share advice and experience on all matters, from family life to career development.

The event was attended by over 400 representatives of state structures, financial institutions and the private sector. Over 30 businesswomen from five countries spoke at the event, including PASHA Bank Board Members Hayala Naghiyeva, Chief Financial Officer and Shirin Aliyeva, Chief Legal Officer.

A broad range of topics were discussed at the event, including the stereotypes women face in business, gender equality in companies, women's particaption in Azerbaijan's political life and the difficulties women can experience when balancing their career aspirations with family life.

SHE Congress is part of the 100 Business Women of Azerbaijan initiative and 2017 marks the first time that the event was held in Azerbaijan. The event was organised by RED Communications.