18/04/2014
PASHA Bank, one of Azerbaijan’s largest banks, acted as a partner for the “Building and Maintaining Global Reputation” seminar, which was held for students of the Azerbaijan Diplomatic Academy.

Leading reputation management specialists spoke at this event, including Princess Diana’s former press secretary, Patrick Jepson, and Mary Jacobi, advisor to two US presidents. Other speakers included the Heads of Corporate Communications of organisations such as BP America, Shell, HSBC and Lehman Brothers.

The speakers gave students valuable insights into their reputation management experience. They also answered students’ questions on the subtleties of working for large, global corporations, as well as on public relations and branding issues.