On 10 - 11 April 2014, the second edition of Azerbaijan's first and only global marketing event, Marketing Kingdom 2, was held in Baku. PASHA Bank, Azerbaijan's leading corporate bank, was the Gold Sponsor of this event.

The international event, organised by The P World, was a meeting place for the world's leading experts in sales and marketing, corporate communications and branding. Over the course of the event, over 200 delegates gained valuable insights on a range of topics including consumer and digital marketing, non-traditional advertising and social media. Speakers at the event included representatives with experience of working at HSBC, Philips, BP, Lehman Brothers, Pepsi and Royal Dutch Shell.

Sona Abbasova, Corporate Communications Department Director of PASHA Bank, commented: "Such events are invaluable for small companies lacking in resources to maintain large marketing departments. Information on recent sales and marketing trends is crucial for helping companies striving for regional and international development to create successful marketing strategies. Azerbaijan is becoming a regional economic leader, which offers excellent opportunities for local businesses to enter the international markets."

Marketing Kingdom is held annually in a number of countries and is considered to be one of the world's leading marketing events. PASHA Bank was also a Gold Sponsor of last year's Marketing Kingdom in Baku.