The Marketing Kingdom Baku that is to take place on 4-5 April 2013 will explore the latest trends in the global marketing industry including social media, consumer marketing, digital marketing and advertising.

Next year's most anticipated business event will start with a presentation by Greg Nugent, the Marketing Director of the London Olympic Games. The participants will also have opportunity to hear groundbreaking presentations on fan engagement by Lego, consumer marketing by HP, negotiations with customers by SAP, co-operation of marketing and PR for maximum benefit by Microsoft or digital marketing by Novartis. Marketing Kingdom Baku will also feature a workshop on the latest advertising trends by Marvin Liao, Yahoo!'s former Commercial Director.

The Marketing Kingdom is organized by the Dubai-based company "P World" in a number of countries. More than 1800 delegates attended Marketing Kingdom in 2012 in Zagreb, Belgrade, Sarajevo and Tbilisi. The gold sponsor of the event which takes place in Azerbaijan for the first time is PASHA Bank.